Korea is revising the Onnuri Gift Certificate program to better support small merchants.
New rules restrict usage to businesses with annual sales under 3 billion KRW and add stricter registration requirements.
The changes are set for legislative notice from April 13 to May 8, 2024, and implementation from June 17, 2024.
South Korea’s Onnuri Gift Certificate policy aims to boost local economies and support traditional markets.
Recent survey data shows MZ generation usage trends and highlights challenges in accessibility and effectiveness.
As of last year, only 69.3% of the issuance target was met, prompting ongoing policy discussions.
The Korean government is implementing a comprehensive policy to stabilize prices ahead of the Lunar New Year.
Key measures include expanding supply of 16 essential holiday goods and increasing discounts on Onnuri gift certificates.
As of February 2026, these actions are actively being monitored and adjusted by relevant ministries.