[2026-03-24]BTS Comeback Spurs Korean Tourism and Policy Reform for Sustainable Growth

The BTS comeback concert in Seoul has triggered significant economic and tourism effects.
Government policies are being reformed to sustain and expand these impacts across venues, ticketing, and regional tourism.
Implementation began in early 2024, with new measures and infrastructure upgrades underway.

[2026-03-20]BTS Comeback Spurs K-Culture Festivals at Korea’s Top National Museums

The Ministry of Culture, Sports and Tourism is launching special K-Culture programs at five major national cultural institutions.
These initiatives aim to enhance the experience of foreign visitors attending the BTS comeback concert by showcasing Korean heritage, art, and literature.
The programs run from April 20 through June 2024, with events tailored to each institution.