[2026-01-21]Foreign Favorability Toward Korea Hits Record High, K-Content Drives Image
In 2023, foreign favorability toward Korea reached a record 82.3% since the 2018 survey began.
A Ministry of Culture, Sports and Tourism survey of 13,000 people in 26 countries found K-content had the greatest positive impact.
Middle Eastern and African nations showed especially high favorability, with positive trends also seen in Japan and China.