In 2023, foreign favorability toward Korea reached a record 82.3% since the 2018 survey began.
A Ministry of Culture, Sports and Tourism survey of 13,000 people in 26 countries found K-content had the greatest positive impact.
Middle Eastern and African nations showed especially high favorability, with positive trends also seen in Japan and China.
‘K-Pop Demon Hunters’ on Netflix surpassed 300 million views, becoming the platform’s most-watched film.
Choreographer Ha Sung-jin’s ‘Soda Pop’ routine, inspired by Taekwondo, gained worldwide popularity, and the OST ‘Golden’ topped the Billboard Hot 100.
As K-content and Korean choreographers gain global recognition, discussions continue on creators’ rights and establishing Taekwondo-based dance as a genre.
The Ministry of Culture, Sports and Tourism will invest 43 billion KRW to nurture 3,400 K-content professionals in response to AI technology expansion.
In 2024, new initiatives like the AI-specialized content academy and targeted training for international expansion will be implemented.
Applicants can join various programs according to the annual schedule, with details available on KOCCA and EduKOCCA websites.