The Korea Heritage Service (KHS), in partnership with Voluntary Agency Network Korea (VANK), has initiated the 2026 Global National Heritage Ambassadors program. This flagship initiative aims to promote Korea’s national heritage internationally by engaging foreign youth residing in Korea. The program is designed to foster cultural exchange and enhance global awareness of Korean heritage. It leverages both traditional and digital outreach methods, including social media and generative AI, to reach diverse audiences. The kick-off ceremony was held at the National Palace Museum of Korea in Seoul, marking the official start of the program.
A total of 40 international students, selected under the Global Korea Scholarship (GKS) program administered by the National Institute of International Education, have been appointed as ambassadors. These students represent various countries and are tasked with experiencing Korean heritage firsthand and sharing their insights globally. The ambassadors will create multilingual content, correct misinformation about Korean heritage online, and introduce Korean heritage in their native languages. The program also includes hands-on activities, such as crafting najeon chilgi (mother-of-pearl lacquerware), to deepen their understanding of Korean traditional arts.
The ambassadors’ activities will span approximately three months, beginning with their official appointment on April 17, 2024. During this period, they will explore national heritage sites, produce promotional content, and utilize AI tools for outreach. Educational sessions on the meaning and global promotion strategies of national heritage are part of the program. The KHS plans to continue implementing policies that facilitate easy access to national heritage for both domestic and international audiences, aiming to further disseminate Korea’s cultural value worldwide.
Frequently asked questions include: What is the Global Korea Scholarship (GKS)? It is a scholarship program managed by the National Institute of International Education under Korea’s Ministry of Education, designed to foster global talent and build pro-Korea networks. How will the ambassadors promote Korean heritage? They will use social media, generative AI, and multilingual content to reach international audiences and correct misinformation online. The program also offers hands-on experiences with Korean traditional crafts, enhancing ambassadors’ cultural understanding.
The 2026 Global National Heritage Ambassadors program is a strategic move by Korea to expand the global reach of its cultural heritage. By appointing international students as ambassadors and equipping them with digital tools and hands-on experiences, the Korea Heritage Service ensures authentic and multilingual promotion. The partnership with VANK and the integration of generative AI reflect a modern approach to heritage communication. This initiative is expected to enhance cultural exchange, correct online misinformation, and build lasting pro-Korea networks among global youth.