On February 23, 2026, South Korea’s First Lady Kim Hye-kyung and Brazil’s First Lady Janja Lula da Silva visited the Seoul Craft Museum as part of Brazil’s state visit. The purpose of the visit was to foster cultural exchange and deepen mutual understanding between the two nations. The museum showcased the exhibition ‘Artisans, Benefiting the World,’ highlighting Korea’s modern craft history and its natural, restrained aesthetic. The event underscored the importance of cultural and human exchanges in overcoming geographical distance and strengthening international friendship.
The visit impacted both South Korean and Brazilian cultural communities, as well as the broader public interested in sustainable art and diplomacy. The museum director explained Korea’s craft tradition, emphasizing its natural elegance and lack of excessive technique. The First Ladies attentively viewed traditional craft items and attended a special exhibition by artist Geum Ki-sook, known for blending fashion, art, and sustainability. Janja Lula da Silva expressed admiration for artworks made from recycled materials, noting their role in raising awareness about sustainability.
During the visit, the First Ladies discussed the significance of recycling in art, environmental protection, and the message of hope conveyed by the exhibits. They took commemorative photos in front of the ‘Snowflake Fairy’ artwork, which gained attention during the 2018 PyeongChang Winter Olympics. The event highlighted how cultural diplomacy can bridge geographical gaps and foster bilateral ties. Kim Hye-kyung concluded the visit by expressing satisfaction with the deepened understanding and friendship achieved through the day’s activities.
Frequently asked questions include: What was the main purpose of the First Ladies’ visit? The visit aimed to promote cultural exchange and highlight sustainable art practices. How did the exhibitions contribute to the event? The exhibitions showcased Korea’s craft heritage and innovative approaches to sustainability, inspiring dialogue on environmental and cultural issues. What is the significance of the ‘Snowflake Fairy’ artwork? It symbolizes the modern reinterpretation of traditional Korean dress and serves as a cultural icon recognized internationally.
Metaqsol opinion: The visit by South Korea and Brazil’s First Ladies to the Seoul Craft Museum highlights the strategic role of cultural diplomacy in international relations. By emphasizing sustainable art and traditional crafts, the event fostered mutual understanding and environmental awareness. The use of recycled materials in the exhibitions provided a practical example of sustainability in art, resonating with both leaders. This approach strengthens bilateral ties and sets a positive precedent for future cultural exchanges.