On February 21, 2026, South Korea’s First Lady Kim Hye-kyung and Brazil’s First Lady Janja Lula da Silva visited Gwangjang Market in Seoul. The visit was organized to share the beauty of Hanbok, Korea’s traditional attire, and to foster friendship between the two countries. Kim Hye-kyung wore a Hanbok in the colors of the Brazilian flag, symbolizing a warm welcome to the Brazilian delegation. The event highlighted the importance of cultural diplomacy and mutual respect in international relations.
The visit impacted both Korean and Brazilian communities, especially those interested in cultural exchange and soft power. Janja Lula da Silva praised the Hanbok’s beauty and noted its popularity among Brazilian youth, referencing her own social media posts and the influence of K-pop groups like Blackswan. The First Ladies explored custom Hanbok shops, selected pastel fabrics, and discussed traditions such as matching Hanbok colors for weddings. Their interactions with market vendors and citizens were met with applause and enthusiasm.
During their hour-long visit, the First Ladies also visited accessory shops, choosing matching designs to symbolize friendship. Kim Hye-kyung emphasized her commitment to supporting traditional markets across Korea. The event showcased Korea’s vibrant market culture and the growing influence of Korean soft power in Brazil. The visit was documented by the Cheong Wa Dae Deputy Spokesperson, Jeon Eun-su, and reflects ongoing bilateral engagement.
Frequently asked questions include: What was the purpose of the visit? The visit aimed to promote Hanbok and strengthen Korea-Brazil relations. How did the First Ladies engage with local culture? They selected Hanbok fabrics, discussed wedding traditions, and interacted with market vendors. What is the significance of Hanbok in this context? Hanbok served as a symbol of cultural diplomacy and mutual appreciation between the two nations.
The First Ladies’ visit to Gwangjang Market is a notable example of cultural diplomacy, using Hanbok as a bridge between South Korea and Brazil. The event not only strengthened bilateral ties but also showcased Korea’s soft power, particularly among Brazilian youth. The mutual appreciation expressed during the visit underscores the importance of cultural exchange in international relations. This initiative is likely to encourage further engagement and promote positive perceptions of Korean culture abroad.