The largest-ever ‘Korea Grand Sale 2026’ kicked off on the 17th. The Ministry of Culture, Sports and Tourism, along with the Visit Korea Committee, announced that the ‘Korea Grand Sale 2026’ will be held from today until February 22 next year. The ‘Korea Grand Sale’ is a representative shopping tourism festival in Korea, held since 2011 to promote foreign tourists’ visits and spending during the off-peak season, based on private sector participation in various fields such as aviation, accommodation, shopping, dining, experiences, and convenience services.
This event features participation from over 1,750 companies in various fields such as aviation, accommodation, shopping, dining, transportation, beauty, and convenience services, offering even more abundant benefits. The promotion for flights to Korea includes up to 96% discounts on routes to Korea by 10 domestic airlines, including Korean Air. The hotel industry presents experience-combined accommodation products, and various benefits such as hotel room discounts and experience product discount coupons are provided in collaboration with online travel agencies.
To enhance the shopping convenience for foreign tourists, immediate discounts and refund benefits of up to 15% are provided in major stores in connection with foreign payment applications such as UnionPay and WowPass. Additionally, as the importance of experiences in tourism and consumption grows, five themed experience programs utilizing globally popular ‘K-Content’ are operated, including food (K-Gourmet), entertainment (K-Exciting), beauty and fashion (K-Stylish), wellness (K-Healing), and culture and arts (K-Inspired).
The Ministry of Culture, Sports and Tourism and the Visit Korea Committee are collaborating with travel agencies to provide regional specialized programs and online travel agencies to showcase regional special exhibitions, allowing more foreign tourists to enjoy unique tourism experiences throughout Korea. The ‘K-Train’ product, departing from Seoul and heading to Jeonju in North Jeolla Province, Taebaek in Gangwon Province, and the East Coast, is designed to enjoy regional tourism through day trips or individual trips, enjoying local festivals, gourmet food, and experiences.