The Ministry of Agriculture, Food and Rural Affairs announced that it held the 2025 Agricultural Product Distribution Innovation Expo at the aT Center in Yangjae, Seoul on December 15. About 150 participants, including the Korea Agro-Fisheries & Food Trade Corporation, Nonghyup Economic Holdings, agricultural organizations, and distribution industries, attended the event, which featured awards for innovative companies and case presentations, as well as a producer-buyer exchange meeting.
Minister Song Mi-ryeong emphasized in her congratulatory speech that visible results have been emerging since the announcement of the agricultural product distribution structure improvement measures. In particular, the online wholesale market for agricultural and fishery products has surpassed 1 trillion won in annual transaction value, establishing itself as a key distribution channel, and related legislation is being actively discussed in the National Assembly.
The Ministry is also pushing forward with the development of the ‘Agricultural Product Thrifty Consumption Information Platform,’ which allows consumers to compare agricultural product prices. This project was selected as one of the ‘Top 10 AI Projects for Public Welfare’ and aims for a pilot launch in the second half of next year.
This year’s Agricultural Product Distribution Innovation Award went to Mr. Daddy Co., Ltd., while the Grand Prize was awarded to the Hanbando Nonghyup in Yeongwol, Gangwon. The Excellence Award went to the Southwestern Vegetable Nonghyup in Jeonnam, and the Encouragement Awards were given to Dalkom Tree Co., Ltd. and Daekwang Fruits Co., Ltd. The producer-buyer exchange meeting also concluded successfully.