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[2025-12-10]PIPC Urges Coupang to Improve Terms of Service and Membership Withdrawal Procedures

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The Personal Information Protection Commission convened a full meeting to assess Coupang’s personal information handling practices and its previous response measures. The commission urged Coupang to improve its terms of service and take additional measures regarding privacy protection.

The Commission found that Coupang had added a liability exemption clause to its terms and sought improvements. According to the Personal Information Protection Act, handlers of personal information must take technical, managerial, and physical measures to protect data from leaks. If leakage occurs, handlers must prove they were not at fault.

Additionally, the commission pointed out the complexity and difficulty of Coupang’s membership withdrawal process, particularly for paid services like the Wow Membership, which requires several steps for cancellation. The commission demanded simpler procedures and greater transparency.

The commission reviewed Coupang’s actions regarding leak notifications and secondary damage prevention, finding some improvements and requesting further measures. Coupang was urged to operate dedicated response teams and continue preventive measures to avoid secondary damage from data misuse.

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