The Nae Nara Travel Expo, now in its 23rd year, is a flagship event organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Association. Its primary purpose is to showcase Korea’s regional tourism resources and stimulate interest in domestic travel. The 2026 expo is themed ‘Journeys Beyond Everyday Life, Travel That Remains in the Region,’ emphasizing convenient travel and the dispersal of tourism demand to support regional coexistence. The event is designed to highlight new possibilities for local tourism and encourage sustainable travel practices.
The expo impacts local governments, tourism agencies, small businesses, and travelers seeking unique domestic experiences. With participation from 160 organizations and 385 booths, visitors can access a wide range of information on regional attractions, culinary tourism, night tourism, island and marine travel, and local specialties. Special events include a temple cuisine demonstration by Korea’s first temple food master, Sunjae Monk, and tasting sessions for 100 pre-registered attendees. Outdoor markets at Magok Square feature local food, specialties, and experiential activities, supporting small businesses and regional brands.
The event takes place from June 19 to June 22, 2026, at COEX Magok Exhibition Hall and Magok Square. The opening ceremony was attended by Vice Minister Kim Dae-hyun, who participated in experiential activities and celebrated the expo’s launch. The expo includes conferences on balanced regional development, discussions between local governments and tourism industry representatives, and showcases new tourism products and strategies for revitalizing regional travel. Dedicated exhibition areas highlight the appeal of Korea’s islands and marine tourism, as well as wellness and healing travel opportunities.
Frequently asked questions include: What is the main goal of the Nae Nara Travel Expo? The expo aims to promote regional tourism and connect travelers with local destinations and businesses. Who can participate in the event? The expo is open to the public, with special programs for local governments, tourism agencies, and small business owners. How does the expo support regional economies? By linking travel demand with local products and experiences, the expo fosters sustainable tourism and regional economic growth.
The Nae Nara Travel Expo 2026 is a significant initiative for Korea’s regional tourism sector. By involving a wide range of stakeholders and offering diverse experiential programs, the expo creates opportunities for sustainable travel and economic revitalization. The event’s focus on dispersing travel demand and supporting local businesses aligns with national goals for balanced regional development. The collaborative approach and practical activities are expected to strengthen the tourism ecosystem and encourage more travelers to explore Korea’s unique regional offerings.