President Lee Jae-myung conducted a field visit to Tongin Market in Seoul’s Jongno district, aiming to directly hear from local merchants and residents about their economic experiences. This initiative was prompted by recent improvements in some economic indicators, yet persistent public concerns about everyday costs and perceived economic hardship. During his visit, President Lee dined at Seochon Inwang Restaurant and spoke with the owner and patrons, highlighting the importance of understanding economic realities beyond statistical reports. He stressed that policy outcomes should be validated by citizens’ daily lives, not just by numbers.
The visit impacted local business owners, market merchants, and residents, providing them with an opportunity to share their challenges and hopes. President Lee asked the restaurant owner whether improvements seen among major corporations were affecting local businesses. The owner noted that while conditions remain difficult, there is a gradual improvement, partly due to increased visits from government staff and police following the return of the presidential office to Cheong Wa Dae. At a nearby café, the owner shared experiences of enduring the COVID-19 pandemic and the presidential office’s relocation, expressing renewed hope and active participation in revitalizing the market.
The engagement took place on February 9, 2026, and included President Lee’s commitment to reflect local feedback in future policies. After his meal, he visited Tongin Café, ordered citron tea, and discussed business conditions with the owner. President Lee concluded his visit by greeting market merchants and residents individually, wishing them a prosperous new year and taking commemorative photos. He reiterated his intention to seek policy solutions in the field and promised ongoing attention and effort to address public concerns.
Frequently asked questions include: How does President Lee plan to incorporate local feedback into economic policy? He stated that stories heard during the visit would be faithfully reflected to create tangible changes for citizens. What is the current sentiment among local business owners? They report ongoing challenges but note a gradual improvement in atmosphere, with increased hope and participation in market revitalization activities. President Lee emphasized that policy answers should be found in the field, not just at the desk, and pledged continued careful attention and effort.
President Lee Jae-myung’s approach highlights the importance of field engagement in policy-making. By listening to merchants and residents at Tongin Market, he recognizes that statistical improvements alone are insufficient if citizens do not feel economic progress in their daily lives. His commitment to reflecting local feedback in future policies and ongoing attention to community concerns suggests a more responsive and people-centered governance. This strategy could enhance public trust and ensure that policy outcomes are genuinely beneficial for those most affected.