On February 23, 2026, South Korea’s First Lady Kim Hye-kyung met with Brazil’s First Lady Janja Lula da Silva, who was in Seoul as part of President Lula’s state visit. The meeting aimed to deepen bilateral relations through cultural diplomacy and social dialogue. Kim Hye-kyung presented a custom-made hanbok, traditional accessories, and floral shoes to Janja da Silva, highlighting the importance of cultural appreciation. The gesture was warmly received, with Janja expressing gratitude and admiration for Korean traditions.
The exchange impacted both Korean and Brazilian audiences, as social media and news outlets in both countries highlighted the event. Janja da Silva was particularly moved by the inclusion of Brazil’s national flower, the Cattleya, in the meeting venue, reflecting thoughtful diplomatic gestures. The First Ladies discussed their shared commitment to addressing social issues and promoting inclusivity. Kim Hye-kyung praised Janja’s dedication to social activism, while Janja acknowledged Kim’s efforts to promote Korean culture globally.
The visit included a tour of the National Folk Museum in Paju, which garnered significant public interest, especially images of Janja wearing hanbok. Both First Ladies expressed hope for continued cooperation between South Korea and Brazil in cultural and social fields. The meeting underscored the ongoing efforts to foster mutual understanding and partnership. The event was officially reported by the Blue House Deputy Spokesperson Jeon Eun-su.
Frequently asked questions include the significance of the hanbok gift and the broader impact of the First Ladies’ meeting. The hanbok symbolized respect and cultural exchange, while the meeting reinforced diplomatic and social ties. Another common question is how these exchanges influence bilateral relations; such events enhance mutual understanding and set the stage for future cooperation in various sectors.
The meeting between South Korea’s and Brazil’s First Ladies is a strong example of how cultural diplomacy can enhance bilateral relations. The exchange of traditional gifts and the focus on social issues resonated with audiences in both countries, as evidenced by media coverage and public interest. Such high-level interactions not only symbolize mutual respect but also lay the groundwork for ongoing cooperation in cultural and social domains. The event underscores the value of personal diplomacy in strengthening international partnerships.