Campfit was launched in 2021 by Next Edition co-founders Kim Dong-su and Yoon Woo-jin to address the fragmented and supply-driven camping reservation market in Korea. The platform was created after the founders, both avid campers, experienced repeated difficulties with booking and accessing reliable information. The COVID-19 pandemic accelerated camping demand, making reservations highly competitive and highlighting the need for a centralized solution. Campfit aims to simplify the process by aggregating information and offering easy booking for camping, glamping, and pension stays. The platform also integrates community and commerce features to enhance the overall outdoor experience.
Campfit impacts campers, camping site operators, and the broader tourism sector. Campers benefit from real-time reservations, vacancy alerts, and community sharing, while operators gain access to a transparent, low-fee platform and a proprietary property management system (PMS) for managing bookings, customers, and marketing. The platform has attracted over 1,800 camping sites, including 1,250 auto-camping and 600 glamping/pension locations, with 70% offering exclusive reservations through Campfit. Its popularity among high-demand sites has driven rapid user growth, with 600 million annual users and a transaction volume of 135 billion KRW in 2025.
Since its launch, Campfit has continually expanded its services and features. In 2025, it introduced ‘Order & Pick,’ a partnership with major supermarkets for food delivery to campsites, and differentiated offerings like ‘Easy Camping’ and ‘Safe Cancellation.’ The platform’s data-driven approach enables personalized filtering, curated experiences, and integration of leisure programs such as English camps and forest activities. Campfit plans to extend its model to other outdoor markets, including fishing, park golf, and marine sports, and is exploring international expansion. The platform’s growth has been recognized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, awarding it the Minister’s Prize for growth tourism ventures.
Frequently asked questions include: How does Campfit improve the camping reservation process? Campfit centralizes information and booking, offers real-time vacancy alerts, and provides exclusive access to popular sites. What are the benefits for camping site operators? Operators receive a transparent, low-fee system and a PMS for efficient management. What new services are available in 2025? Campfit launched ‘Order & Pick’ for campsite food delivery and expanded community and leisure offerings. How does Campfit support regional tourism? By making outdoor leisure more accessible, Campfit contributes to local economic growth and addresses regional population challenges.
Campfit’s development demonstrates how digital platforms can transform traditional leisure markets by prioritizing user convenience and transparency. The platform’s rapid growth, government recognition, and expansion into new services and outdoor activities show its effectiveness in addressing both consumer and operator needs. By leveraging data and partnering with public agencies, Campfit is positioned to support regional tourism and economic revitalization. Its model may serve as a blueprint for similar innovations in other outdoor and leisure sectors.