The South Korean government has introduced a comprehensive policy package ahead of the 2026 Lunar New Year (Seollal) to stabilize consumer prices, reduce household burdens, stimulate domestic demand, and ensure public safety. This initiative responds to ongoing concerns about high inflation, currency fluctuations, and economic uncertainty affecting everyday life. The policy aims to address the rising cost of living and support vulnerable groups, while also boosting consumer confidence and local economies. The government’s approach involves coordinated efforts across multiple ministries and agencies.
The measures directly impact households, small businesses, farmers, and vulnerable populations such as low-income families, youth, and the elderly. Key actions include supplying up to 270,000 tons of 16 essential goods at discounted rates, expanding financial support for small businesses and the underprivileged, and providing early welfare payments. Additional support includes energy subsidies, free video calls, and expanded public job programs, while local merchants benefit from increased voucher issuance and tax support.
Implementation began in late January 2026, with major actions continuing through the Seollal holiday in February. The government is monitoring supply and prices daily, adjusting interventions as needed, and operating a 24-hour emergency response system for public safety. Special transport measures are in place from February 13 to 18, including toll exemptions and increased public transport capacity. The policy also features intensified inspections against unfair pricing and enhanced disaster and health services during the holiday.
Frequently asked questions include how consumers can access discounts and support, and what safety measures are in place during the holiday. Consumers can benefit from discounts at major retailers and traditional markets, as well as early welfare payments and expanded financial aid. Public safety is ensured through 24-hour emergency operations, increased transport services, and reinforced inspections at high-risk sites. The government also provides real-time information on open medical facilities and emergency contacts during the holiday period.
Metaqsol opinion: The 2026 Seollal policy is a comprehensive and well-coordinated response to inflation and economic uncertainty, targeting both immediate consumer needs and broader public safety. The government’s commitment to daily monitoring, rapid intervention, and support for vulnerable groups is evident in the scale and scope of the measures. By integrating price controls, financial aid, and emergency services, the policy is positioned to deliver meaningful relief and stability during the holiday period. The inclusion of local businesses and the emphasis on real-time information further strengthen the policy’s effectiveness.