On February 6, 2026, First Lady Kim Hye-kyung hosted a tea meeting with six emerging Hanbok designers at the Jeongdong 1928 Art Center in Seoul. The purpose was to discuss the present and future of the Hanbok industry, covering both traditional and modern styles. All participants wore Hanbok, fostering a warm and engaging atmosphere as they introduced and appreciated each other’s attire. The event aimed to support innovation in Hanbok design and encourage broader public interest.
The meeting brought together key stakeholders in the Hanbok industry, including young designers and cultural advocates. Attendees highlighted trends such as the popularity of black Hanbok among the MZ generation and suggested that the First Lady try new colors. Designers expressed appreciation for Kim Hye-kyung’s frequent Hanbok appearances, noting her role in normalizing Hanbok as everyday wear. The discussion also addressed the need for increased support and recognition for Hanbok artisans, especially in regions facing declining demand.
Kim Hye-kyung acknowledged the growing interest in Hanbok and pledged to continue promoting its beauty both domestically and internationally. She reflected on challenges faced by regional artisans, such as those in Jinju, where declining demand has led to business closures despite the area’s historical significance in silk production. The First Lady committed to exploring diverse strategies to boost Hanbok interest nationwide and globally. The ongoing efforts aim to revitalize the Hanbok industry and ensure its sustainability.
Frequently asked questions include: Why is Hanbok promotion important? It helps preserve cultural heritage and supports local artisans. What actions are being taken to address regional disparities? The First Lady is considering various promotional strategies to increase Hanbok interest in less-engaged areas. How can Hanbok become more accessible for daily wear? By encouraging modern designs and public figures to wear Hanbok, it becomes more integrated into everyday life.
Metaqsol opinion: The meeting between Kim Hye-kyung and emerging Hanbok designers demonstrates a proactive approach to cultural preservation and industry innovation. By addressing both modern trends and regional challenges, the initiative supports sustainable growth for Hanbok artisans. The commitment to promoting Hanbok domestically and internationally is likely to enhance its visibility and relevance. These efforts are essential for ensuring the continued vitality of Korea’s traditional clothing industry.