The 2026 Hanbok New Year event, held at the Jeongdong1928 Art Center in Seoul, aimed to celebrate and promote Hanbok as a key element of Korean cultural heritage. Organized by the Ministry of Culture, Sports and Tourism, the event featured various activities including a Hanbok sharing market, exhibitions, and traditional craft experiences. Kim Hye-kyung, recognized for her dedication to Hanbok, attended the event and emphasized the importance of Hanbok as a core asset of K-culture. The program sought to foster appreciation for Hanbok both domestically and internationally.
The event brought together seven influencers who are passionate about Hanbok, including foreign participants, highlighting the garment’s appeal beyond Korea. Attendees engaged in the ‘Lucky Pollock Making’ experience, a program symbolizing good fortune, which received enthusiastic responses. Kim Hye-kyung’s appointment as Honorary Ambassador was a key highlight, acknowledging her efforts in promoting Hanbok’s value and beauty worldwide. The event also included a ceremony where senior Hanbok experts presented ‘connection boxes’ to emerging designers, symbolizing generational continuity.
On February 6, 2026, Kim Hye-kyung participated in the New Year event, interacting personally with attendees and expressing her commitment to furthering Hanbok’s everyday use and cultural expansion. The event concluded with group photos and warm exchanges, reinforcing a sense of community among Hanbok enthusiasts. Participants expressed hopes that Hanbok culture would gain international recognition, including potential UNESCO inscription. The Ministry of Culture, Sports and Tourism continues to support initiatives that elevate Hanbok’s status globally.
Frequently asked questions include: What is the purpose of the Hanbok New Year event? The event aims to promote Hanbok as a cultural heritage and increase its global recognition. Who was appointed as Honorary Ambassador? Kim Hye-kyung was named Honorary Ambassador for her contributions to Hanbok promotion. How can international audiences engage with Hanbok culture? Participation in events, exhibitions, and craft experiences are encouraged to foster understanding and appreciation.
The 2026 Hanbok New Year event marks a significant step in promoting Korean cultural heritage on a global scale. Kim Hye-kyung’s appointment as Honorary Ambassador reflects her longstanding commitment to Hanbok and its cultural value. The involvement of both domestic and international influencers, along with generational exchanges among designers, highlights the inclusive and forward-looking nature of the initiative. The Ministry’s support and the event’s broad participation indicate strong momentum toward Hanbok’s increased international recognition.