The ‘Just Dream’ (Geunyang Dream) program, initiated by South Korea’s Ministry of Health and Welfare, aims to provide immediate food and essential supplies to individuals in urgent need without requiring proof of income or assets. Launched on December 1, 2023, the program was designed to lower the barriers to welfare access, especially for those who may be deterred by complex documentation requirements. The initiative is part of a broader effort to strengthen the social safety net and address welfare blind spots. By offering unconditional support, the program seeks to ensure that hunger and basic needs are addressed swiftly and compassionately.
The primary beneficiaries are vulnerable individuals and families facing sudden hardship, such as the elderly, those with health issues, and people experiencing loss of income. In its first two months, ‘Just Dream’ reached 36,081 users across 107 locations in 67 cities and counties. Notably, 209 recipients were further connected to public assistance programs, including basic living support and medical aid, after initial contact. The program also benefits from strong public-private partnerships, with companies like Shinhan Financial Group pledging significant funding and other organizations contributing resources.
Since its launch, the program has demonstrated significant impact by providing 6,079 welfare consultations and serving as a gateway for vulnerable individuals to access broader social services. The government plans to expand the number of ‘Just Dream’ locations to over 150 by May 2024 and 300 by the end of the year. To address high demand and shortages in some areas, surplus supplies from national and regional food banks will be redistributed, and mobile services will be introduced for those with mobility challenges. The program’s success has been recognized at the highest levels, with President Lee Jae-myung highlighting it as a model for effective, citizen-centered policy.
Frequently asked questions include: Who can use the ‘Just Dream’ program? Anyone in urgent need of food or essentials, regardless of documentation, can access support. What happens after receiving aid? Many recipients are offered further counseling and may be connected to ongoing public welfare programs. How is the program funded? It is supported by government resources and private sector donations, ensuring sustainability and expansion. The program continues to evolve based on feedback and demonstrated needs.
The ‘Just Dream’ initiative is a notable example of responsive social policy, effectively lowering access barriers and providing immediate relief to those in need. Its rapid uptake and integration with broader welfare services highlight both the demand for such programs and their potential to uncover hidden hardship. The strong support from both government and private sector partners bodes well for its sustainability and future expansion. As the program grows, ongoing evaluation will be crucial to ensure it continues to meet the needs of the most vulnerable.