Physical AI, defined as artificial intelligence that operates autonomously in the physical world, was the central theme at CES 2026. Major companies, including Hyundai Motor Group, LG Electronics, and Samsung, unveiled next-generation humanoid robots and AI-powered devices. These innovations are designed to perform complex tasks in manufacturing, logistics, and domestic environments. The policy focus is on leveraging accumulated industrial expertise and data to create robots that can replace or augment human labor, aiming to enhance productivity and safety.
The impact of these advancements is broad, affecting manufacturing workers, logistics operators, and households. Hyundai’s Atlas humanoid robot, for example, will be deployed in its Georgia, USA plant from 2028, capable of lifting 50kg and operating in extreme temperatures. LG’s CLOiD home robot automates laundry, cleaning, and meal preparation, while Samsung’s AI OLED Bot and AI Living Platform connect appliances for seamless home management. Chinese and American firms are also introducing robots for logistics, cleaning, and personal assistance, intensifying global competition.
Implementation is progressing rapidly, with CES 2026 marking a turning point for physical AI adoption. Hyundai’s Atlas will enter real-world manufacturing in 2028, while AI-powered home and service robots are already being demonstrated by LG, Samsung, and several Chinese companies. Automotive and agricultural sectors are also integrating AI, as seen with NVIDIA’s Alphamayo autonomous driving software and John Deere’s AI-enabled tractors. The timeline for widespread adoption is within the next five years, with experts predicting significant changes in labor and industry.
Frequently asked questions include: What is physical AI? It refers to AI systems that autonomously interact with and manipulate the physical world, beyond digital responses. How will this affect jobs? While some manual tasks may be replaced, new opportunities in robot management, maintenance, and AI data training are expected. What makes Korea competitive? Korea’s strength lies in its deep manufacturing expertise and the ability to translate skilled labor data into advanced AI training, as demonstrated by Hyundai’s Atlas robot.
The developments showcased at CES 2026 confirm that physical AI and humanoid robotics are moving from concept to real-world application. Korea’s strategy of using manufacturing expertise for AI training could provide a unique competitive advantage in specialized industrial settings. As global competition intensifies, the focus will shift to practical deployment, workforce adaptation, and maximizing the benefits of automation while addressing potential disruptions. Policymakers and industry leaders should prioritize data-driven AI training and support for workforce transitions to fully realize the potential of physical AI.